I`ve been contemplating this question for awhile, more so now as the “vape wars” continue to escalate. The propaganda, and outright lies that law makers, health officials and the media are spewing about vaping has caused me to frequently reflect on the industry, and community. Contemplating some of the quirks that is so beautifully unique and exclusive to our every-growing vape culture. So You will have to forgive the philosophical tone of this article, its more thinking out loud, than informative news piece.

But the question begs to be asked, why do we do it? Why do we care about “Blowing clouds” and having the latest hardware?

Why do we spend hours learning intricate builds, and competing in cloud contests?    

I mean, I get it, because its fun, a hobby, a lifestyle… but why?

Looking at Mods and Attys strictly as equipment, as a utility for vaping, then most our hardware is overkill. I mean I really don`t need 150 watts, or .01 ohm coils to vape. Strictly speaking as a utility, even a basic ego battery and clearomizer could get the job done. I know the performance between the two is incomparable, but I quit smoking using a variable voltage battery, and a protank II, not a mod. Yes a high performance box mod and sub ohm tank is far more effective in quitting than a starter kit, but the cloud chasing component isn`t required.

So why do I blow clouds?

Its kind of silly when you think about it, I mean we literally strive to inhale a massive amount of vapor and exhale it out. We even compete with eachother over it, and hold contests. I was a smoker for 8 years, I don`t recall ever standing there having a smoke with a friends and saying, “hey lets see who can inhale the most smoke!”

Why is it when I`m out, and see people smoking, I feel the urge to chuck a giant ploom of vapor in their direction?
Why am I willing to continuously drip into my atty all throughout the day, when its so tedious.

In my opinion, it’s a combination of the love I have for everything vaping represents, and the enhanced taste, along with the rebelliousness of it all. Whether it’s the fun of comparing your builds and competing against fellow vapers, or the simplistic enjoyment of sitting back at the end of your day and enjoying your vape.

That`s probably my favorite part of it, everything aside, Just the simple joy of sitting back and enjoying vaping for what it is. A fresh build, fully charged batteries and a flavor you really like is heaven for any vaper.

So why do you blow clouds? beyond the “cool” factor, what drives you to do it?

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